Holl’s Chocolates: Social Media Audit

Who Where Channel/ Environment What

Date/ Frequency

Why

Purpose/ Performance

Opportunity

1= challenge

5= opportunity

Holl’s Chocolates Facebook

Promotional photos

-Text

-Links

Promotions

-Average 3 posts a month

Drive to store

-Few likes

-Few shares

-Many customer comments

 

3

-Great customer service

-Few visits

-No unique posts

  Twitter

Directing questions to consumers

Customer questions-Average 15 tweets a month (has not tweeted since Nov. 2011) Drive customer relations

300 followers

– No favorites

– No re-tweets

-No comments

 

1

-No visitors

-No interaction

 

Consumer Facebook

-Comments

-Questions

-Likes

-Shares

Seeking help/praise-Average 15 likes per post

-Average 3 shares per post

-4.9 star customer rating

-34 reviews

Praise

Consumer questions

-Positive reviews

4

– Lots of likes

-Lots of positive comments

-Need more brand presence

  Twitter

Photos

-Hashtags

-Text

Sharing experience-Average 3 tweets a month Praise

-Positive consumer experience

2

-Lots of positive reviews

Competitor Facebook

-Photos

-Text

-Links

Sharing links

-Average 3 posts per month

-low likes, shares and comments

Sharing links

-Building community relations

Sharing consumer content

2

-Great content, but needs to post more frequently

 

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