It Never Hurts to Be a Little Sweeter: Holl’s Chocolates Paper Edit

Holl’s Chocolates

Focus

The focus is to bring awareness to the one-of-a-kind shop that is Holl’s Chocolates. Holl’s needs to be seen as a luxury product, but also as a quality service because of the customer relationships owners and workers form with every person that walks through the door.

Issues

Holl’s Chocolates was the dream of a Swiss immigrant. Everything, from the recipes to the standards set by Fritz Holl and his wife, is the same as it opened in 1986. While many people know of Holl’s existence, they do not know of its heritage.

Audience

The target audience is women ages 24-34. They are women who work an 8-5 day. So, they would be able to visit after their office hours. With no established families of their own and an average income of $40,000 a year, they have flexible spending.

Content Points

  • Unique
  • Luxury
  • Service
  • Heritage

Brand

Holl’s Chocolates is family-owned business that specializes in crafting quality chocolates. Its story of how it was established is often overlooked.

Voice Over. Holl’s Chocolates, located in Vienna, West Virginia, is the best locally owned shop in the Mid-Ohio Valley!

Owner. We take pride in offering luxury in the form of life’s sweetest gift – chocolate.

Patron 1. You can never go wrong at Holl’s. Every piece of chocolate just melts in your mouth and is delicious down to the last bite.

Owner. When you walk in the door, you’re not just another guests, you become one of the family.

Patron 2. I love coming in the shop. I am always greeted with a smile and a free piece of chocolate!

Patron 1. You know, it’s not just about the chocolate Holl’s offers. It is unique in the fact that I am able to purchase coffee or wine that pairs perfectly with my favorite cream truffles.

Owner. Every morning we handcraft all of our treats. We make it our business to make sure everything that hits your taste buds is perfect and smooth.

Patron 2. Nothing in this world compares to Holl’s. It is based on Swiss history and heritage.

Patron 1. It is the only place that reminds me, ” it never hurts to be a little sweeter”.

Voice Over. Visit Holl’s Chocolates locations in Vienna and Charleston, West Virginia or online at holls.com.

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