PR Proposal for Non-Profit

disney-world-summer

Goal: To receive funding for the Veterans Museum of Mid-Ohio Valley

Objective #1: To gain approval from the Wood County Board of Commissioners by August 20

 Tactic #1: Send letter from President Ron Salter to each county commissio

Brief description: Ron Salter will send each commissioner a letter requesting funding for the Veterans                         Museum of Mid-Ohio Valley. The letter will emphasize the educational importance of the musuem

Deadline: May 2

 Budget: $15 for postal stationery

Special requirements: The Wood County Board of Commissioners request an electronic letter be sent via e-                     mail for documentation purposes.

Supervisor: Active Member Jan Dils

Evaluation: The success of this tactic will be measured by whether the county commissioners are familiar                         with the museum’s mission before a formal presentation.

Tactic #2: Send personal invitations from President Ron Salter to each commissioner and their family

Brief description: Ron Salter will send each commissioner an invitation or a guided tour of the museum. If                           accepted, the invitation will allow commissioners to see the historic and educational value the museum                             holds. It will also give museum board members an opportunity to show commissioners what will benefit if                       funding is granted.

 Deadline: May 29

Budget: $10 for invitations and postage

Special Requirements: None

Supervisor: Active Member Jan Dils

Evaluation: The success of this tactic will be measured by whether the county commissioners accept the                           invitation

Objective #2: To receive individual donations by May 19, 2016

Tactic #1: Contact local T.V. station and newspaper

Brief description: Active Member Tammy Collins will contact the local T.V. station and newspaper to                                   schedule interviews with board members and veterans. Media coverage will encourage the surrounding                               community to visit and donate to the museum.

Deadline: July 1

Budget: $0

Special requirements: Veterans prefer to conduct phone interviews with The Parkersburg News and                                 Sentinel. Veterans prefer not to travel.

Supervisor: Communications Specialist Linda Rhodes

Evaluation: The success of this tactic will be measured by whether there is an increase in visitors and                               donations within the year.

Tactic #2: Send invitations to local elementary schools for a guided tour of the museum and to participate in                     special activities.

Brief description: Director Gary Farris will send each Wood County elementary school a letter of                                       invitation for students and family. If accepted, the mission of the museum – to educate                                                     the public, especially youth, of the Armed Forces – will be fulfilled.

Deadline: May 28

Budget: $15 for postal stationer

Special requirements: Have activities and information for students with special needs.

Supervisor: Active Member Jan Dils

Evaluation: The success of this tactic will be measured by whether there is an increase in visitors and                                 donations on the day of the event.

Objective #3: To create a partnership with Coldwater Creek by August 29

Tactic #1: Send personal letter from President Ron Salter to Coldwater Creek executive board members

Brief description: Ron Salter will send each board member a personal letter requesting a partnership                                 with the Veterans Museum of Mid-Ohio Valley. The letter will emphasize the educational importance of the museum.

Deadline: June 2

Budget: $15 for postage stationery

Special requirements: The Coldwater Creek executive board requests an electronic letter be sent via e-mail for documentation purposes.

Supervisor: Active Member Jan Dils

Evaluation: The success of this tactic will be measured by whether the executive board decides to                                   continue communication and discuss a future partnership.

Tactic #2: Send personal invitation from President Ron Salter to Coldwater Creek executive board members

Brief description: Ron Salter will send each board member an invitation to dine with museum board and                         local veterans. The dinner will provide museum board members the opportunity to                                                           emphasize the importance of the non-profit organization.

Deadline: June 10

Budget: $315 for invitations, postage, and dinner

Special Requirements: None

Supervisor: Communications Specialist Linda Rhodes

Evaluation: The success of this tactic will be measured by whether the Coldwater Creek executive                                   board is familiar with the mission and purpose of the Veterans Museum of Mid-Ohio Valley.

http://veteransmuseumofmidohiovalley.com/

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